• Working with our collaborators at Rescue a Reef, we aim to reverse the decline of coral reefs and reef species, such as the critically endangered elkhorn and staghorn corals by implementing the following goals:

  • • Promote genetic diversity and potential for coral species to adapt and change

    • Prevent species extinction

    • Assist with species migration

    • Continue the provision of key ecosystem services

    • Provides an opportunity for action

For every item purchased, we will support the farming and planting of one coral in coordination with Rescue a Reef.

Our 2024 goal is to plant 1,000 corals.

The Impact

Coral reefs are among the most biologically diverse and valuable ecosystems on Earth. An estimated 30 percent of all marine life, including over 1 million aquatic species, are dependent on coral reefs at some point in their life cycle. More species of life occur on coral reefs than any other marine habitat. Approximately half a billion people globally depend on coral reef ecosystems for food, coastal protection, and income from fisheries and tourism.

Photo courtesy: Liv Williamson, Rescue a reef

Reef Decline

Unfortunately, many coral reefs are in serious decline due to a variety of harmful activities including intensive agriculture, urbanization, nutrient and sediment loading, poorly regulated fishing, uncontrolled tourism, disease, and climate change. Entire classes of corals may go extinct within the next 25 years, with the potential to eradicate entire ecosystems within our lifetime.

Photo courtesy: Rescue a reef